KETCHUP REPORT was developed to promote the new Heinz Ketchup in the Japanese consumer market, featuring an "upside -down bottle" and "stay-clean cap."

In order to present the product features from the consumer's viewpoint, 57 documentary short films are put on view, reflecting plain & straightforward reactions of people on a street as they experience it for the first time.

(Since every report had its ketchup-story to tell, we figured it best to let the people speak of it freely whether they liked the product or not.)

The telop and keywords are embeded in all videos in order to propel visitors watch videos from one another. The Search-Engine-Like interface is designed as the most of internet users are now accustomed to "search" their interest online.

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