Since we were given creative freedom with the project, we tried to create the message in a fresh and different way.
Many of the competitors had already created and tried to communicate their brand images by featuring popular TV stars and personalities. So we rather focused on capturing the candid scenes with the ordinary families.

The narratives were created by using documentary style of photograpy, shooting a day in the life of the families.
No tricky design gimmicks. In short , letting thoughtful content prevail.

+ Launch
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