Life Game is our original inspiration for the algorithm of this motion graphic on top page Flash.

Technically, the top page dynamically refers to the RSS files from two subsidiery companies' websites, translates data into the hexadecimal numbers and plots them in geographical arrangement on the top page.

The blue dots stands for SEGA and green ones, Sammy.
They start moving at random and when they collide, they merge into one of double size.
They keep merging together until they get to the size of 8 times, and then they automatically break up into the minimum size to keep their perpetual motion.

This expresses that all of the SEGASAMMY corporate activities are, and will be, the collabrations of 2 major entertainment brands, SEGA and SAMMY.

+ LAUNCH